PETER ABRAHAM
Peter has a long history of successfully executing projects and initiatives at a high level. More than an advisor, he also builds things: a marathon, movies, companies, campaigns, events. He believes in the the power of community, and that every brand, no matter how large or small, is a media company.
Most recently, Peter was Creative Director at the Los Angeles Marathon and part of a team that rebuilt the event from scratch. During Peter's two and a half years there, registration increased from 17,000 runners to 26,000 runners, and it became the most followed marathon in the world on Twitter.
Over the last 20 years, he has produced thousands of TV commercials for Fortune 500 clients, most recently through his own company, Abraham Events.
When he needed an experimentation lab for his marketing ideas, Peter launched the Santa Monica Classic in 2006, now one of the largest running events in Southern California. He also built marketing campaigns for Red Bull, Nike and other clients.
Along with Director Sam Jones, Peter produced the acclaimed documentary about Wilco, I am Trying to Break Your Heart. The film played in over 130 cities theatrically and was named by Rolling Stone Magazine as one of the top 25 concert films of all time.
As a partner in fusionfilms, Peter produced a number of groundbreaking action sports films featuring athletes like Tony Hawk and Ricky Carmichael in locations all over the world. These films won many awards and helped create sports like freestyle motocross.
A lifelong environmental activist and longtime Heal the Bay board member, he's organized benefit concerts, developed advertising campaigns and supervised merchandise creation.
Adventure travel has been an ongoing theme in Peter's life. He spent a year going to high school and skiing in Chamonix, France and later summited Mount McKinley. Whether surfing in remote jungle camps or trekking in Bhutan, Peter has always found satisfaction in wild places.
Peter is married with two kids, aged 11 and 13 and holds a bachelor's degree in political science from UCLA.
Peter has a long history of successfully executing projects and initiatives at a high level. More than an advisor, he also builds things: a marathon, movies, companies, campaigns, events. He believes in the the power of community, and that every brand, no matter how large or small, is a media company.Most recently, Peter was Creative Director at the Los Angeles Marathon and part of a team that rebuilt the event from scratch. During Peter's two and a half years there, registration increased from 17,000 runners to 26,000 runners, and it became the most followed marathon in the world on Twitter.
Over the last 20 years, he has produced thousands of TV commercials for Fortune 500 clients, most recently through his own company, Abraham Events.
When he needed an experimentation lab for his marketing ideas, Peter launched the Santa Monica Classic in 2006, now one of the largest running events in Southern California. He also built marketing campaigns for Red Bull, Nike and other clients.
Along with Director Sam Jones, Peter produced the acclaimed documentary about Wilco, I am Trying to Break Your Heart. The film played in over 130 cities theatrically and was named by Rolling Stone Magazine as one of the top 25 concert films of all time.
As a partner in fusionfilms, Peter produced a number of groundbreaking action sports films featuring athletes like Tony Hawk and Ricky Carmichael in locations all over the world. These films won many awards and helped create sports like freestyle motocross.
A lifelong environmental activist and longtime Heal the Bay board member, he's organized benefit concerts, developed advertising campaigns and supervised merchandise creation.
Adventure travel has been an ongoing theme in Peter's life. He spent a year going to high school and skiing in Chamonix, France and later summited Mount McKinley. Whether surfing in remote jungle camps or trekking in Bhutan, Peter has always found satisfaction in wild places.
Peter is married with two kids, aged 11 and 13 and holds a bachelor's degree in political science from UCLA.