Home
About Us
Work
Inspiration
Blog
Contact
WHAT WE DO  EXPERIENTIAL MARKETING MEDIA CONSULTING & PRODUCTION BRAND ARCHITECTURE
Event Production
Influencer Marketing

 Content
Community Building		 Brand Consulting
Strategic Thinking
 
CASE STUDIES 
& CLIENTS 
Case Study #1
Nike
LA Marathon		 Case Study #2
Nike
Nike		 Case Study #3
Wilco Film
Wilco Film		 Case Study #4
Santa Monica Classic
Santa Monica Classic

LOS ANGELES MARATHON
NIKE
WHOLE FOODS
SANTA MONICA CLASSIC
WILCO FILM
Y-WATER
REDSPIN
CARPE DIEM
Case Study #1 : LOS ANGELES MARATHON
 (close)
LA Marathon
  • Peter, along with new management team, joined the event in late 2008
  • Total overhaul of event, including creation of Stadium to the Sea route from Dodger Stadium to Santa Monica Pier. By 2010: 26,000 runners, 500,000 spectators, and $2 million raised for charity
  • Extensive 360 degree media profile
  • Became most followed marathon in the world on Twitter
  • Youtube channel with over 500,000 views in first year
  • Huge increase in sponsorship revenue
  • View Microsoft commercial about Peter and the event
  • See the Course Video here.
  • Blog post about the video here.
    • lamarathon1



    Marathon & Beyond article about the LA Marathon
Case Study #4 : SANTA MONICA CLASSIC RUNNING EVENT
(close)
Santa Monica Classic
     
  • Founded by Peter Abraham in 2006
  • One of the largest running events in Southern California
  • Raises money and awareness for Heal the Bay
  • Used contemporary marketing and media to build community and corporate partnerships
  • PR campaigns generated national coverage
  • Highly interactive website: http://www.santamonicaclassic.com/
  • See the TV spot here.
  • We built comprehensive programs around the event for sponsors like Nike and Whole Foods
  • This event served as our real-world experimentation lab
  • The Santa Monica Classic was acquired in 2010
Case Study #2 : NIKE
(close)

     
  • We built a program for Nike around our Santa Monica Classic event
  • 7-week training program, hosting 1,000 runners per week
  • A Runners Service Station van that supports runners all over the region
  • We partnered Nike with Heal the Bay to support Coastal Cleanup Day
  • Nike created custom Heal the Bay-branded shoes for our celebrity runners
  • PR campaign put Nike athletes on morning talk shows to discuss Heal the Bay
  • We created downloadable custom iMixes at the Apple Music Store
  • Targeted e-mails to over 100,000 local runners
  • We set up a retail partnership between Nike and REI for the event
Case Study #3 : WILCO FILM
(close)

     
  • Produced by Peter Abraham, along with director Sam Jones
  • Named by Rolling Stone as the #11 music film of all time
  • We built an on-line community before MySpace existed
  • Our partnership with Apple brought film clips to fans on line as we shot the film
  • The film played in 130 cities around the world
  • See the trailer here
  • See the Heavy Metal Drummer video here

    Critical acclaim for the film:
    "Witness the brilliance of 'Don't Look Back,' 'Gimme Shelter' and 'D.O.A.' To this list we can now add Sam Jones' 'I Am Trying to Break Your Heart,' a riveting account of the crafting of 'Yankee Hotel Foxtrot,' the recent masterpiece by Chicago's Wilco." -- Jim Derogatis, CHICAGO SUN TIMES
ABRAHAM VIDEOS
 (close)